BRANDING & IDENTITY
This is a project for a brand new vegetarian restaurant
opening in BILBAO. This client had a lot of request as to how
everything had to look like but they gave me the chance to come up with a
lot. I had the chance to give a name suggestion for their restaurant
which they gladly took. It pretty much means VEGGIES YES but in basque one would read veg YES same as VEGGIES and that was pretty much the kick of it. Simple, easy to remember.
This is not your usual fancy pricy vegetarian restaurant but one for young people in their 16-30s, college students. It's a restaurant located nearby a main university faculty and their prices as as good as of a fast food restaurant.
As I said they had a lot of request as to how the style of their brand should be and they asked me to fulfill their wishes as much as they could.
WHAT THEY ASKED:
* They wanted a logo that would work both in a green color and B&W .
*
The logo had to be somewhat cartoonist, and representing nature.
Definitely not elegant cut but more like someone just scribbled the
letters up randomly.
* They wanted leaves
* They wanted a mascot they could use on later merchandise
WORK DONE:
* Name creation
* Logo
* Business cards
* Street advertising
* Cover letter design
* T-shirt desing
* Pen & USB designs.
* Illustration and crafting for the leaves, branches and mascots.
The
leaves, branches and mascots were craft done by me with materials like
card board, mache papers and normal colored papers. Funny thing is the
last time i visited the restaurant they made plushies outh of the fork
and knifes i created. I REALLY wanted to buy one!
http://eider-portfolio.blogspot.com/2014/07/full-branding-vegyes-restaurant-02.html
http://eider-portfolio.blogspot.com/2014/07/full-branding-vegyes-restaurant-03.html
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